Sky launches an outdoor campaign for nobody to see

CLIENT: Sky

SERVICES: Innovation, creativity and audiovisual production.

In support of the #StayAtHome movement

 Madrid, Spain, March 27th , 2020. After two weeks of lockdown in Spain because of the COVID-19 crisis, leaving home became more dangerous than ever for Spaniards.

Sky took a creative approach to raise awareness of the importance of staying at home. The pay TV brand hired digital billboards in the center of Madrid and posted “spoilers” revealing plots of shows in the platform, warning streetwalkers with this claim: “If you don’t want spoilers, #StayHome’

The campaign, created by ICOM agency in Spain Darwin Social Noise, began on March 27th, and has immediately raised considerable noise in media and social networks in Spain.