by admin | Feb 12, 2021 | Creativity
Desde 1978 Scopen presenta el estudio Agency Scope, una investigación con resultados bianuales donde se analizan las tendencias del sector publicitario, cómo son percibidas las agencias y las relaciones entre anunciantes y agencias. Los resultados presentados de la...
by Carlos Sanz de Andino | Oct 7, 2020 | Creativity
PUBLICATION DATE 7 October, 2020 WRITTEN BY: Carlos Sanz de Andino That is to say, an agency without a physical office, with delocalised job positions, creatives thinking from their kitchens, executives managing accounts in sneakers, meetings in the open air. With...
by Carlos Sanz de Andino | Jul 17, 2020 | Creativity, Darwin Social Noise
PUBLICATION DATE 17 July, 2020 WRITTEN BY: Carlos Sanz de Andino An article by Carlos Sanz de Andino for Anuncios Magazine Let’s admit it, Autocontrol is a big headache for advertisers and agencies, regardless of how much we’ve promoted it ourselves. It...
by admin | May 29, 2020 | Creativity
By Rodrigo Garcia, Darwin & Verne Department of Content. Food has never attracted the attention of the media, consumers, and social media users with such force and interest. A vital, daily and sometimes little valued aspect of consumers’ everyday lives has...
by Miguel Pereira | Feb 19, 2020 | Creativity
PUBLICATION DATE 19 February, 2020 WRITTEN BY: Miguel Pereira Lately, everyone has been asking me what’s going to happen with “the influencer situation”, as if it were a crisis that we’re all aware of, and, even more worryingly, as if I had...
