by admin | Mar 9, 2022 | Creativity
This January, Darwin & Verne and the generational consulting firm Mazinn presented “Spoilers for Understanding Generation Z in 2022”, the first trend study co-created with over 200 young people from the Z community, taking into account what they say...
by admin | Mar 1, 2022 | Creativity
I was very amused by a tweet the other day. It was accompanied by a photo of the Callejón de San Ginés which, if you know Madrid, you will recognise by its famous century-old chocolate and churro spot, and by the small and charming incunabula bookshop at the beginning...
by admin | Jan 10, 2022 | Creativity
PUBLICATION DATE 10 January, 2022 WRITTEN BY: Óscar Cordero What is the IOB or Internet of Behaviour? What is it for? The concept is easy to understand: to use the data generated by digital environments to influence people’s behaviour. It has been quite a few...
by admin | Dec 13, 2021 | Creativity
The oldest of the Alpha generation have just received their first mobile phone (92% of Spanish children have one by the age of 11) and they are about to enter their much-feared secondary school. The youngest Alphas have just been born. Four babies, to be precise, by...
by admin | Dec 11, 2021 | Creativity
PUBLICATION DATE 11 December, 2021 WRITTEN BY: Óscar Moreno That’s right, art directors are a dying breed. At least it’s hard to find them amongst the new generation, and those that are coming through think more about tools and trends than about the actual foundations...
by helena.alvarez | Oct 27, 2021 | Creativity
PUBLICATION DATE 27 October, 2021 WRITTEN BY: Helena Álvarez The metaverse is all the rage and at Darwin & Verne’s blog we’re not going to turn a blind eye to it. In the last month alone, this concept has generated more than 30,800 mentions in digital...
