by Darwin & Verne | Nov 21, 2022 | Branded Content, Innovación
Advertising has always gone in step with current affairs, society itself, and the evolution of humanity. Sometimes it breaks new ground, other times it reflects our concerns or our yearnings. Looking back, advertising functions as a sort of thermometer, like a weather...
by Alberto Martínez | Jun 7, 2021 | Branded Content
PUBLICATION DATE 7 June, 2021 WRITTEN BY: Alberto Martinez Article originally written for ABC. Historically speaking the most successful brands have been, and continue to be, those that have a clear purpose. From Disney with its “Create happiness” as far...
