by Darwin & Verne | Mar 6, 2023 | Estrategia digital, Innovación
WRITTEN BY: Helena Álvarez y Alejandro García We use an AI to investigate a pitch and it ends up joining our team. A new briefing had just landed on the table, making five in the same week. It didn’t take an Excel spreadsheet to realise that we wouldn’t...
by Darwin & Verne | Feb 16, 2023 | Innovación
WRITTEN BY: Carlos Sanz de Andino A column by Carlos Sanz de Andino for Anuncios Magazine Scopen recently presented its always interesting agency report, and as so often happens, we had a wide-ranging chat. And as we chatted, they shared with us a fact that not only...
by Darwin & Verne | Nov 23, 2022 | Innovación
The Qatar World Cup is under way. Millions of fans around the world will be glued to this year’s most important football competition. It’s a stage that many a brand would like to take advantage of to reach their target audience. But what role will young...
by Darwin & Verne | Nov 21, 2022 | Branded Content, Innovación
Advertising has always gone in step with current affairs, society itself, and the evolution of humanity. Sometimes it breaks new ground, other times it reflects our concerns or our yearnings. Looking back, advertising functions as a sort of thermometer, like a weather...
by Darwin & Verne | Nov 20, 2022 | Branded Content, Creativity
In 2014, on World Down Syndrome Day, the perverse foundations of Jerôme Lejeune and Coordown aired an offensive spot in nine countries in which several children and teenagers with Down showed a sinister happiness. Saatchi & Saatchi’s perfidious creativity...
