X FOR XMAS, X FOR EXPERIENCE

X FOR XMAS, X FOR EXPERIENCE

WRITTEN BY: Fernando Alonso-Cortés If there is one time of the year that is particularly suitable for Brand Experiences, it is the one we started a few days ago. Across the globe we are immersed in an eminently festive season, characterized by family gatherings,...
Structure, structure and structure.

Structure, structure and structure.

WRITTEN BY: Carlos Sanz de Andino In Star Wars, Luke, a young farmer, receives an unexpected call to rescue a princess. At first he resists, but when the farm is burnt down (with his aunt and uncle inside), he changes his mind. In the company of Ben Kenobi, Han Solo,...
How Gen Z consumes entertainment

How Gen Z consumes entertainment

WRITTEN BY: Darwin & Verne The consolidation of social media and streaming platforms has redefined the world of entertainment. Competing for attention nowadays is more voracious than ever: creators, media, brands, production companies, platforms… everyone is...